Creating website content is not a walk in the park, especially when you are doing it for the first time. Because of this, many businesses often ask us, “what should you consider when developing your website content?”
From the tone of voice to SEO, find out all the best practices below.
What Should You Consider When Developing Your Website Content? A Summary
Fantastic content is vital for a website. It’s one of the biggest reasons why viewers stay on your website and contact you or buy a product. That’s why writing good content for websites is key. Although all this sounds overwhelming, there are a few things that you can do to write content that wows your audience. This can be done through the following:
- The Right Website Content Strategy
- Relevant Tone of Voice
- SEO Best Practices
- Enticing Content
So let’s go into more detail on these exciting points we’ve listed above!
Want to know how our creative writers can help you?
What is Your Website Content Strategy?
Before you even begin writing your website content, you need to think about your strategy. Who’s your target audience? What sort of content would they like to see on your website? At the end of the day, it’s your audience that will be viewing the content, so you need to consider what will get them excited when looking browsing yours.
As long as you have a clear idea of what you need and how it will be written, you should be good to go.
What’s the Difference Between Content Strategy and User Experience?
During your website creation and design journey, you’ve probably heard of these terms a lot: user experience and content strategy. But what do they mean? And what’s the difference between the two? It’s definitely food for thought!
Many people often get these two mixed up when creating website content. However, if you’re a website owner, having both is vital for your website to succeed.
Content strategy refers to the written text, along with the images and other graphics included to make a website stand out.
In comparison, user experience (UX for short) is how well the website functions and how the design makes it easy for users to navigate through and use all parts of the website for their needs. This is essential for making sure that users can see what they want to see and reduces the risk of viewers exiting your site and finding a competitor’s site that is easier to navigate instead.
Therefore, it is necessary to provide a cohesive strategy between UX and content to ensure the best possible results.
What is Your Tone of Voice?
Tone of voice (also known as TOV) is a significant factor in how viewers enjoy your content. The TOV is not the same for every business, depending on your customer it will change.
For example, if you’re a legal company, you wouldn’t want a fun and carefree writing tone and voice. Alternatively, if you were a creative marketing company, you wouldn’t want a too professional and serious tone of voice. You’ll scare your customers away!
It’s always a good idea to create a customer profile and go from there. Are they expecting technical content written in a serious manner? Or can you allow a bit of fun and humor?
SEO Performance
When coming up with a solid website content strategy, SEO should be at the forefront of anything you write. However, with it getting more and more difficult to rank higher for important keywords, there are a few things you need to consider to overcome this.
To start with, you need to consider keywords linked to your industry that customers will use to type in google. Try and get into the mindset of your customers when thinking of these keywords.
A good SEO keyword research tool, which finds keywords depending on difficulty and popularity, will also benefit your website. However, the most important thing of all is to create fascinating content that viewers will enjoy to increase interest, reduce bounce rate, and persuade them to contact you or buy your products.
Enticing Content
So, you’ve designed your website, done the SEO research, and know what tone of voice you have to write in. All you’ve got to do now is the easy part, filling up the website with lots of words. However, you can’t just use any words. You’ll need persuasive, enticing words.
When creating content, you need to consider user experience. Is there enough information on your different topics that will help guide your visitors around the website? Is it well-organized and easy to read?
When creating content, make sure to not use too many words that will discombobulate and flummox them. Far too often, businesses use industry jargon that the majority of their clients don’t understand, alienating and obfuscating them in the process.
Short, simple sentences with easy-to-read words are vital for keeping them interested in your website and finding what they’re looking for.
What’s more, it’s also a good idea to utilize visual content with your written content to provide a more visual component to the words so they don’t fall asleep at the computer.
What Should You Consider When Writing Website Content? The Answer Revealed
So now you should have a good idea of what you should consider when writing website content.
Writing content for the whole website can be tough and often takes a long time to get right. But by taking your time, being patient, and taking into account all the points we’ve highlighted above, you can create scintillating content that your audience will love.
Are you finding website content a struggle? If so, why not talk to the experts? At Killer Copywriting, we have years of experience providing exciting website content that increases conversions. If you’re interested, book a call with us today.