SEO (search engine optimisation) is an interesting digital marketing strategy that can help your business grow; there’s no denying it. It’s used by companies in a wide range of industries and is known to produce fantastic results (when it’s executed correctly).
Whether you’ve been using SEO for a while or are considering using the method to attract leads, it’s nice to know what conversion rates look like.
So, without further delay, let’s take a look at the average conversion rate of SEO leads.
Answering the Question
Firstly, we need to break this question down. There are a bunch of page types on the internet; the type of page a visitor lands on will determine the chance of conversions.
Thankfully, we asked SEO Luton to go research each page intently, and this is what they found:
Blog Article – 2.3%
Usage: Used to create informational content. It helps searchers find answers to different queries in the business’s industry. Where possible, the business’s products or services can be promoted.
Landing Page – 2.4%
Usage: Used to create transactional content. Specifically made to showcase a product or service that the searcher is looking for. For example, take a look at our blog writing services.
White Paper – 4.6%
Usage: To inform readers about a solution, product, or service in great detail. A white paper is usually very long and covers the subject from every angle. Typically, white papers are used to promote high-end products that have long sales cycles.
Annual Industry Report – 4.8%
Usage: Mainly developed and published by thought leaders in different industries, annual industry reports are typically great at converting SEO visitors.
Webinar – 1.3%
Usage: To discuss a topic during an online group event. Although it’s not often promoted through SEO, the ones that are, see the above conversion rate.
Now, you need to keep in mind that there are different factors that come into play. Although this may be the overall average, the percentage per page can differ dramatically. However, this should give you a rough target when starting out.
How To Increase Conversion Rates
If your rates are below average, there are a variety of steps you can take to increase them.
In no particular order, consider the following:
High-quality Copywriters
A good copywriter can help you reach the average conversion rate. A fantastic copywriter will exceed the average, helping you bring in the leads.
A lot of times, content isn’t created by copywriters. Instead, it’s developed by marketers that have some basic knowledge of writing copy.
Obviously, there’s nothing wrong with this, but the chance that the content being produced will hit its mark is low.
Speed Up Your Website
If the page is taking too long to load, then the likelihood of visitors turning into leads is likely to go down. To test if your page is loading well, we recommend using Google’s own tool that checks website speed.
Target the Best Keywords
Certain keywords that you target with blogs, landing pages, etc., will have different conversion rates. In many cases, businesses opt to work with an agency or specialist that knows where the most valuable words are hiding.
To Sum Up
Hopefully, we’ve helped answer: what is the conversion rate of SEO leads? As we mentioned, the averages are a good starting point when using this strategy for the first time.
For the best results, why not look at what we have to offer?