Martech Companies You Should Be Using In 2022

martech companies

Have you ever come across the term martech companies in 2022? Are you wondering what it means? In this article, we will answer all the questions you have about martech such as who the biggest companies on the market are and all the benefits of using them.

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Martech Companies in 2022: An Overview

Are you interested in learning more about martech, and who the best companies in the industry are? Well, keep reading…

Martech is a great addition to any company looking to improve their sales and boost their efficiency. But which martech companies in 2022 are the best? Take a quick look at the top 10:

So without further ado, let’s get right into the most pressing questions… 

What Is Martech?

Martech is short for Marketing Technology. It’s a set of tools that marketers and businesses use to improve the marketing of their products or services. 

Martech has become very popular in recent years, for helping optimize the marketing channels that a business has. 

In fact, in 2019 the martech industry was valued at 121 billion USD and has been growing by 22% every year.  

This shows the growth of the martech industry, but what are their benefits?

What Are the Benefits of Using Martech Companies in 2022?

There are tons of benefits of using martech companies in 2022, from saving you time to helping you complete marketing duties faster. 

Take a look at some of the biggest benefits of martech below:

  1. Streamline Workflows

Using automated tools will not only save you time, but it will also take care of the more painful, tedious work leaving you to only focus on what’s important.

  1. Improve Communication

Martech companies helps with communication in teams. It is especially great for those working on the same projects as there is more visibility in terms of communication about the objectives, as well as understanding what needs to be done next.

  1.  Data

Another benefit to martech is the ability to utilize data more effectively. Martech will collect and harness the data so that you can understand your target audience better, and create more targeted content. 

  1. Conversion Rates

The increase of data gained from customers will then allow businesses to pinpoint how exactly to increase conversion rates from webpage to sale.

  1. Relationship Management

One thing martech companies are known for is automating customer relationship management (CRM). These automated CRM platforms then collect all the necessary data so that you can make informed decisions and guide conversations based on this data.

  1. Global Reach

Marketing technology now makes it easier and easier to reach markets you would never have imagined reaching in the past. 

  1. Understandable Results

With martech, it is now crystal clear to look at the analytics of your successes and be able to understand what went well, and what didn’t work so well.

Biggest Martech Companies in 2022

So, now you have a good idea of what martech is, it’s time to find out who are the biggest martech companies in 2022, and what are the best tools!


Hubspot is a well-known martech company, mainly known for providing its CRM system. 

A business needs to be able to understand its customers in order to improve conversions and sales. So what better way to effectively manage this than with a high-tech CRM system. 

HubSpot’s CRM system is very effective and businesses can use the free version or the paid version depending on the functionality that the business requires. 


Salesforce is another well-known CRM company, and currently has the largest share of the automated CRM market.

Its state of the art software with lead management, sales data, partner management, and marketing features, make it one of the most complete martech CRM tools out there. It’s easy to use, and the drag and drop functionality and visual workflow make working on marketing projects on the software as easy as possible.


Trello is a popular project management company for making task planning as simple as it can be.

The high-quality Trello software is often used in Agile project management teams, however, all different types of teams can easily use the software for their projects. Its comments and prioritizing features make this software perfect for getting things done.


Jive is a high-tech project management tool, helping improve connectivity and productivity between project management teams. What makes Jive’s project management tool stand out is its interactive customer journey map, helping marketers track the customer journey and identify various trends in the data. 

Active Campaign

Active Campaign is a prominent martech company that mainly caters to small businesses. The main martech tool they offer is their email marketing one. This affordable software helps businesses easily create and run email marketing campaigns. 

But that’s not all, they also process lots of data for each email marketing campaign for the user to take a look at and see what is working, and what is needing improvement. 


Hootsuite is well known in martech circles for making social media campaign management easier than ever before.

This tool has a new social media dashboard, that makes collaboration between marketing and social media teams as effortless as possible. This ensures that the right marketing campaign gets sent out to the masses with as little stress as possible.


Yet another social media management tool,  this one shows you in detail the analytics behind your marketing campaigns. As well as the above, it also gives you in-depth information about your niche and helps improve your outreach by finding potential influencers.  


Another popular martech company, PRNewswire is mainly known for its PR tools. 

For those needing their press releases sent to thousands of different media outlets quickly, this tool is the one to go for. The chance for increased visibility of your company is multiplied with this tool, making it very useful for businesses of all sizes, no matter the industry. 

Google Analytics

Google is well known in the marketing industry for providing its advertising tool, but now its analytics tools are used by many businesses all around the world.

For those looking to track their traffic, understand where their customers come from, and how they found you, look no further than this tool. As well as providing these advantages, it also integrates seamlessly with other Google tools, making this a great addition to your stack.


Segment is an often overlooked customer data company, whose main goal is to make life easier for those looking at and analyzing customer data. 

They make this a reality through their martech data tool. Although we have already mentioned great data martech tools above, this one collects the data from your google analytics, CRM system, and others, and puts it in one centralized database. This is perfect for those who want to analyze customer data from many different tools, as they can streamline the process by just looking at their Segment database. 

What Is a Martech Stack?

A martech stack is a group of different martech technologies that businesses use to improve and streamline their marketing processes. These technologies help improve team collaboration, collect important customer data, and help improve conversion rates. 

When these different marketing technologies work together, they vastly improve a business’s marketing output, more so than what would have been achieved manually. 

Using Martech Companies for Stack Strategy

However, just because you have a stack of different martech technologies, that doesn’t mean they will all work well together. Having a martech stack strategy and knowing how to use them effectively is of the highest importance.

Looking to improve your martech stack strategy?

Take a look at the below points to improve your strategy:

  1. Check Your Current Stack

Take a look at your current stack. Do you use all of the tools in the stack? If not, it might be time to take some out. Not only will a heavy stack slow your marketing operations, but it will also lead to a lower ROI than if you had carefully chosen them with a martech strategy. 

Whenever you replace or add a marketing technology tool from your stack, always check your strategy and make sure that the tool fits in well with the rest of the stack.

  1. Seamless Integration

It is not enough to take a look at your stack and take away the tools that are not in use. You will also need to check that your martech tools work and integrate seamlessly with each other. Tools that function well together will make it easier for those on your marketing team to use the tools and gain better, more accurate results from using them.

  1. The Outcome Always Comes First

When deciding on the tools, the focus should always be on how the technology will help your business, and not that it is the latest technology. Ensuring it integrates with your current business processes and offers high value to your marketing will ensure that it greatly benefits your organization. 

Examples of Martech Companies Used in a Stack

As all businesses are different, you would need to assemble a different stack depending on your industry and your needs. However, there are a few tools that a great martech stack would be remiss without.

Take a look below at the most necessary types of tools for your stack here:

  1. Tools for Customer Generation

Generating customers is one of the most important things that businesses need to achieve in order to be successful and operational.

Having tools for SEO, SEM, content creation, and social media are all necessary for a stack that increases lead generation.  

  1. Engaging Customers

Once you have identified the customers to target, the next stage is engagement and retention. Having a high percentage of customers that routinely come back will not only help your sales but also decrease your marketing budget.

Tools for email marketing, CRM, and sales engagement are all great ideas to improve customer engagement and retention. 

  1. Analytics

It is not enough to just have lead generation and customer retention tools. You also need to consistently track, analyze the data of your customers, and monitor your marketing campaigns to ensure everything stays on the right track. 

Analytics, business intelligence, and lead management tools are all great to have to improve your business operations.

Having all the above tools will most certainly lead to a quality martech stack that will ensure your business will operate as efficiently as possible while gaining great results.

What Are the Skills Needed to Become a Competent Manager for Martech Companies?

Martech managers are well known for having an encyclopedic knowledge of marketing in general, as well as all the different martech tools on the market that could be used to their advantage.  

But to put the main marketing aspects into writing, to be a successful martech manager, you would need lots of knowledge and experience in the following:

  • SEO
  • SEM
  • Social Media Management
  • Email Marketing
  • Lead Generation
  • Analytics
  • Website Optimisation
  • Content Creation

A martech manager needs to constantly look at the business’s current processes and decide: Is this working well, or can it be improved? Can it be more efficient? And which martech tools can make that happen?

As well as the above, a martech manager must be able to work well with their marketing, sales, and IT teams, and perform under pressure.

A martech manager is a collaborator, a consultant, and a team player. Juggling all of these responsibilities whilst staying in the know of the latest tools is essential.

If you have all the above or are willing to work towards it, you are guaranteed a great career in the martech manager role. 

Is There a Difference Between Martech Companies and Adtech Ones?

Many have asked if there are any major differences between martech and adtech. Well, here we aim to expel any confusion you may have. 

As explained earlier, martech is all the tools that help businesses reach their goals. 

In that respect, adtech is all the different tools that help businesses advertise themselves and reach their target audience. 

Adtech allows you to advertise your business more effectively online, and with thousands of tools to choose from, you can choose the one that directly benefits your business the most.

If you are looking to analyze, modify, and have more control of your advertising campaigns, adtech tools can surely help. 

When looking through different adtech tools, you may come across some confusing terms and acronyms. Take a look at the definitions that we have laid out below to ensure you always understand adspeak. 

CPM: (Cost Per Mile) This is the cost for the ad per 1,000 people seeing your ad.

CPA: (Cost Per Action) This is the cost per a certain action that you have specified (sales/leads for example)

CPC: (Cost Per Click) This is the cost for every time someone clicks on one of your ads.

CPI: (Cost Per Impression) This is the cost for whenever someone sees your ad. 

Just like martech, adtech allows you to integrate all your advertising tools together. This allows a seamless advertising management experience, whilst also being much more efficient and effective than advertising manually. 

If you are wanting to automate your advertising processes and be able to be more precise when targeting your audience, adtech is the way to go. 

Adtech Examples

Now you have more of an understanding of what adtech is, what are some great adtech tools that will benefit you the most? 

Google Ads

This tool puts ads on google so that when your customer searches on their search engine, they will see your ad. 

This very popular adtech is great for those with online businesses looking to increase the number of visitors going on their website. It is also great at integrating with other google adtech tools. 

One possible martech tool that integrates well with this is Google Analytics. When these two tools are integrated, they can track sales conversions and help you get a better understanding of your website visitors. 

Bing Ads

Similar to Google’s, Bing also offers a way for businesses to reach audiences through a pay per click scheme. The only difference is that the ad will appear on Bing’s search engine. 

Many companies that are starting out opt-in for this technique over Google as there is far less competition which keeps the cost down. However, this is due to the search engine receiving less traffic. So, you can expect fewer clicks. 

To make things easier, Bing ads software is almost identical to Google’s. You can even transfer across a Google campaign to Bing within 5 minutes. Perfect for integrating which should be a top priority.  


AdRoll is a high-quality advertising retargeting tool, aimed at helping you reach more potential customers. It also helps create brand awareness of your company, which is vital for companies wanting to get their name out there.

Just like with martech, it is a good idea to have an adtech stack that integrates well with each other while helping your business grow. It’s also great at helping your business become more efficient at gaining new customers and keeping current ones. 

Acquiring Content Needed for Martech Companies

Although the different martech companies can help market and advertise your business to your target audience, they will not write the content for you. If you are in need of persuasive writing for your marketing or advertising campaigns, Killer Copywriting can help. 

They provide winning writing for all your needs, whether it is blogs, website content, marketing/advertising campaign writing, and more. Check out the website for all your content writing needs, today.