With the copywriting industry steadily growing every year, many wonder what it’s all about, and is copywriting in demand in 2022?
The Definition of Copywriting
Although copywriting seems like a complicated term, it is quite simple. It is the process of writing for the goal of advertising or marketing a particular business. You’ve likely seen copywriting all over the place, from advertisements on TV to the written content of a website.
The actual content that the copywriter writes is known as the ‘copy’, hence the name copywriting. A copywriter aims to create engaging content to persuade potential customers into buying the clients’ products/services.
How Big Is the Copywriting Market?
The copywriting market is one of the fastest-growing markets in the world. With over 90% of businesses using custom content to generate leads and sales, it’s easy to see why.
What Do Copywriters Do?
Now, that you have a rough idea of what copywriting is, you are probably wondering, what do copywriters do?
Copywriters write content for a range of different types of advertising and marketing campaigns. Whether it is email marketing, social media posts, ad copy, blog posts, or even website content, copywriters do it all.
Because of this, copywriters are always needed in any business for their marketing and advertising content needs.
Is There Value In Businesses Using Copywriters?
As writing is a skill that many business professionals possess, many believe that there is no need for businesses to use copywriters. However, this couldn’t be more wrong. Copywriting requires a specific set of skills that vary from the usual writing that many people are used to.
As well as this, many businesses simply don’t have time to spend hours writing well-researched and persuasive copy. This is where copywriters come in and use their experience to create the best possible content for their needs.
Is Copywriting in Demand in 2022?
Many potential copywriters are thinking about the market they may be going into, and are especially wondering: is copywriting in demand in 2022?
Because of what we mentioned above, copywriters are always needed for their marketing and advertising content needs in any business.
Just by looking around, you can see that content is needed for everything. No matter what industry a business is in, whether it’s in the finance or the e-commerce sector, copywriting is an important element of marketing a company effectively.
Because of this, copywriting will always be an in-demand skill. This is especially true for 2021, and with businesses starting to open up again as more countries come out of lockdown, they need the content to help them increase their sales and target more potential customers.
As well as everything we’ve mentioned above, the demand for copywriters will not stop after 2021. As it’s a growing industry, it is extremely likely for it to grow even more than it is now. So, in answer to the question, 2021 is a great time to be a copywriter.
Are you wondering about how much you’ll be earning as a copywriter? This can be a difficult question. Copywriting rates can range depending on the market, and the quality of the work businesses are looking for. Take a look at our article about copywriting rates to find out more.
Although all the advantages we’ve highlighted earlier show why it will be a great industry to enter, it doesn’t mean it’ll be easy. With tons of copywriters available, it can be difficult to stand out from the crowd. So, to stand out, you need to ensure you create the best possible content for your clients.
Research, Research, and Do Some More Research
Before you’ve even written a word of copy, you need to do your research. This comes in many forms. Read below as we go through the main three.
- The first form of research is for the company you are writing for. This is important so you can understand the exact tone of voice they want to convey, so you sound just like how the rest of the company sounds on other pieces of promotional material.
- The second form of research is for the topic you are required to talk about. When you know all about the topic at hand, you will be an authoritative voice on the subject, making the audience trust the company, and want to read more.
- The third form of research is for the audience. You need to thoroughly research your audience to understand what interests them, and how they can be best engaged in the content you are producing.
Creating Copy Straight to the Point
When copywriting is concerned, focus and simplicity are key. Throw away all your long-winded phrases, and ways of saying things, and bring in short, concise, and engaging content that will most appeal to the audience.
The majority of the copy will need to be conversational. When the copy is conversational it eases your target audience into the thought of buying your products/services. It feels as if they are simply talking to a friend or colleague.
This may feel foreign to someone used to writing hundreds of essays or creative writing pieces. However, with a bit of practice, it will soon come flowing out of you naturally.
Now you know all there is to know when wondering how in-demand copywriting is, and how to successfully begin your copywriting journey.
If you are a business and are interested in copywriting services to help bring your content to life to persuade your target audience, contact us today.