A question often asked in copywriting circles, is copywriting a technical skill? Before we explain all about whether copywriting is a technical skill or a more creative one, we must first explain what copywriting is.
What is Copywriting?
Copywriting is one of the most important aspects of marketing and advertising. In short, it’s the words that are used to engage and persuade potential customers to buy your products or services. Why is copywriting called copywriting? Well, the text is known as ‘copy’, hence the name ‘copywriting’.
Is Copywriting a Technical Skill?
Many often ask if copywriting is a technical skill or a creative skill. To answer the question, copywriting is both a creative skill and a technical skill for many reasons, which we will go into below.
Why Is Copywriting a Technical Skill?
It’s a technical skill due to the research and skills needed to complete a piece of work that is both relevant to the customer and the client.
Some writers who create instruction manuals or software documentation are known as technical copywriters.
They are known as such for writing straight-to-the-point content, backed by lots of research, and without much creative flair.
Why Is It a Creative Skill?
If you are writing content for businesses that want to reach their customers, the vast majority of the time you will be utilizing your creative skills.
Most people want to read content that is engaging to read. This is very hard to achieve when writing from a technical perspective. Take a look at some technical writing examples to give you a better understanding of this type of writing.
Keeping the audience engaged when there are millions of different blogs and adverts out there can be difficult. That’s why copywriters have to use their creative skills in order to find new ways to keep them interested in the content, and want to find out more about the company.
What Other Skills are Needed to Help You Become a Great Copywriter?
- English Language Skills
Of course, the most important skill to have is a good grasp of English. Those with a great understanding of the language will be able to use the right words that will most effectively persuade the target audience. Using the right spelling, punctuation, and grammar are also key as readers notice this, and bad use of this will greatly affect the quality of the copy.
- Problem Solving Skills
Why are problem-solving skills important? Well, every new project will cause the copywriter to need to adapt to the specific tone of voice that the company wants to project out onto the world. As well as this, needing to figure out how to effectively engage with their specific targeted audience is a very important part of life as a copywriting professional.
- Have an Idea of How SEO Works
One of the best ways to market a particular company or website is by ensuring it ranks highly on search engines. By writing content with SEO (search engine optimization) in mind, you can get your client’s site to the top of Google, vastly increasing their visibility.
A great copywriter always communicates effectively to their clients, ensuring that they perfectly understand the project, and can complete it successfully as they had specified.
Is copywriting a hard skill?
One of the top questions we get asked are: Is copywriting a hard skill?
Many believe that as long as they have decent writing skills they can produce quality content. However, as explained earlier with the list of skills, copywriting is much more than that.
However, any skill can be learned, and copywriting is no exception. As long as you take into account and learn the skills listed above, you can be sure to excel as a copywriter.
Looking for copywriters?
If you are on the hunt to find some great copywriters with technical and creative skills, look no further. At Killer Copywriting, we have all the tools needed to make great content. Whether it’s blogs, website content, email marketing, or social media posts, we will have you covered.
Check out our services page to find out more.