SEO may seem like an easy concept, but what you don’t often see is the work behind the scenes to make it a success.
A quick look at any SEO agency’s services, like SEO Luton, will paint a clear picture of everything that needs to be taken care of. Otherwise, it’s unlikely that your website will rank highly.
So, with that being said, what’s the importance of content writing in SEO?
Let’s get down to the nitty-gritty.
How Content Writing Helps SEO
You most likely know how good content helps your brand, as it promotes trust and credibility. However, when it comes to SEO, the written content isn’t just for your website visitors.
The reality of the situation is that content is often molded around SEO best practices, helping to rank over others.
But how is this done?
Word Length
One of the factors that determine how well a web page or blog ranks is the number of words on a page.
It may sound a little silly, but word length definitely plays a part. And following this, the saying, “more the better,” doesn’t work in the SEO world.
Don’t get us wrong. In some instances, a high amount of words exploring a large topic will be viewed as valuable in the eyes of Google. However, not every subject will be like this – it really does depend on what’s being discussed.
Let’s put this into perspective, if you’re writing about “the top 10 dog toys,” then you don’t want to be writing a 5,000-word article. On the other hand, if you’re doing “a comprehensive guide to SEO,” it’s likely to be very long.
Identifying Keywords
Search engines cannot magically guess what you’re trying to rank for. That’s why they look for keywords in your content.
Content writing should always be optimized so search engines can pick up on these words. There are numerous tools that help with this; Yoast and Rank Math are just two of many!
How Content Writing Helps The Entire Website
Alongside content being used to help individual pages rank, well-optimized content can also help other pages on your website.
The more you talk about your niche, the more search engines will trust you. Therefore, other pages on your site are likely to increase in ranking.
Plus, you also have the ability to place internal links in the content (if the writing is good) to link to other pages on your site. As a result, the page’s authority is passed through to the page you’ve linked to.
That Just About Covers It
As you can see, there are various SEO benefits that come from content writing. It may not be the only ranking factor that search engines take into consideration, but it is certainly an important one!