As a blogger, it can be hard to get a leg up and post blogs that get to the top of Google. However, there is one tool that can help: analytics. But how many bloggers use analytics globally? And how can it help your website?
Find out the answers to all these questions, below.
How Many Bloggers Use Analytics Globally? The Answer
Although analytics is a great way to rank higher on google, many don’t use it. In fact, only 30% of bloggers use analytics regularly, with a mere 26% using it occasionally.
What’s more, 5% of bloggers don’t even have access to it, and a further 40% hardly/never use it.
But why is this?
For many, it could be simply that they don’t know how to use it, or they even don’t know about it!
Why Is It Important to Use Analytics for Blogging?
Doing something and hoping it will be successful is no way to run a business. The only way to almost guarantee you will be successful is to run tests or conduct an analysis.
How to Conduct Analysis
To conduct analysis on blogs, one way to do it is through Google analytics. Google Analytics is a free yet high-quality tool that will analyze your website and blog performance. By integrating with other google platforms such as google search console and google ads, it can provide you with valuable and accurate insights into how you can improve your blogs.
It is quite easy to use – all you need to do is to set up a Google account, register for analytics and add a tracking code to your website’s code.
There are a few different reports that you should pay attention to, so let’s take a look at them below.
Although this shouldn’t be the only metric you look at, it is still a great idea to measure this one among other metrics to ensure success. This is important because if you aren’t receiving enough traffic on your site, it could be an SEO issue that you will need to fix and improve for future blogs.
Average Time on Page
Another metric that is important to understand is the average time on a page. This is critical for SEO as bounce rate is a major factor for ranking your blogs highly. In short, bounce rate is how long a viewer stays on your website. If someone bounces from your site quickly, it’s an indicator for Google that it is a low-quality page, and they will rank you lower as a result.
If people aren’t reading your posts, it could be that your content isn’t interesting enough, doesn’t tell them what they expect, or it could even be that the user experience is bad and it is difficult to navigate through the site.
Finding out the number of returning visitors you have is another metric that should not be missed out.
If people are constantly coming back to your blogs, you know that you are creating enticing and reputable content, which is a sure sign that you are on the right track to improving your SEO and other goals.
Another important metric to analyze for blogs is SEO. SEO analytics include things such as link-building metrics, domain authority, organic search traffic, top organic keywords, and more.
With that being said, let’s go into some of these metrics below.
Link Building Metrics
Link building is often forgotten about when talking about SEO. This is often due to the misconception that organic SEO is free and only requires blogs to be written.
However, link building or links from other websites linking to your website are extremely important. Why? Well, when other high authority sites link to your website, it tells Google that your business is reputable, increasing your authority and making you rank higher.
With this in mind, link-building analytics are exceedingly important to see, so you can improve and rank higher.
Domain authority, also known as domain rating (depending on which SEO analysis software you use), helps determine the authority of a website (in their eyes). In short, the software analyzes the website’s backlink profile and gives it a suitable score (the higher the better). Also, certain SEO tools take into consideration the current amount of organic traffic when formulating a score too.
You must keep in mind that search engines don’t use this metric to rank websites, it’s merely a way for bloggers to gain a better understanding of how they compare to competitors.
It’s always a good idea to monitor this number, but other, more specific metrics are more important for making clearer and more precise decisions.
Organic Search Traffic
Organic search traffic is just like the name suggests, the overall search traffic that your posts and pages get on search engines. Here, you can find if your blogs are gaining traffic, and if not you can work on improving this. You can also see the historical search traffic of your website, and if it is increasing in traffic, decreasing, or staying the same.
Top Organic Keywords
Some of your best-performing keywords will appear here, along with their position, the traffic they’re getting, and more. Here, you can figure out if your posts or pages need updating and what else you can do to improve the success of the pages that these keywords are in.
All in all, even though only a small amount of bloggers use analytics, you should seriously consider it if you want your blogs to increase their traffic.
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