How Is Ranking Different When Comparing PPC Vs SEO?

If you’re new to the world of digital marketing, the first thing you may be wondering is: how is ranking different when comparing PPC vs SEO? Well, excellent question! 

SEO Luton is a prime example of how SEO is different from PPC by the services it offers – there’s a lot more involved in an SEO campaign!

With that being said, let’s break down both of these in more detail so we can then compare them.


SEO is short for search engine optimization. In other words, it consists of adding enhancements to your website, so you’re more likely to show up in search results (Google, Bing, and others).

If you type in “killer copywriting”, you’ll most likely see this below:

This digital marketing technique is widely used by businesses across the globe to increase online visibility and generate sales.

There are a huge variety of SEO strategies that are used to attract visitors. For example, businesses can target transactional, informational, and local keywords to help their business grow. 

PPC (Search Engines)

Now, moving on to PPC (pay per-click). This approach, as the name suggests, consists of paying each time you receive a click. So, if someone searches for something in Google and clicks on your ad, your business will be charged. 

Ads in search engines typically appear at the very top and bottom of a search results page. 

Take a look below:

For Google, you usually see 4 ads at the top and 3 at the bottom of the page. However, this can change – more so if you’re searching on Bing or Yahoo! 

It’s clear to see how an ad differs from a standard search result due to it being marked in the top left corner.

How Does Ranking Differ Between PPC And SEO?

When you set up a PPC campaign on a search engine, your ads will typically show up within 48 hours. During this time, they’re reviewed and then added to the pages of the search terms you want to show up for. 

The ads’ position will ultimately be determined by the bid price (how much you’re willing to pay per click). If you have the highest bid price, then your ad will shoot to the top of the search results. 

It goes without saying that all businesses in your industry will be fighting over important keywords. Therefore, PPC campaigns can be extremely costly as you try to outbid your competitors. 

Now, if we look at SEO, it’s very different. There are about 200 different rankings that help determine where you show up in the results. For new websites or those just starting to use SEO, it can take some time to rank highly when facing long-established competitors, especially for keywords that are fought over fiercely. 

That’s why it’s a common occurrence for businesses to adopt PPC campaigns at first. Once they’re optimized, many businesses swap over to SEO, as the method still gets fantastic results without costing a fortune like PPC. 


Ranking usually takes longer when utilizing SEO, and there are hundreds of factors that determine what position your business gets when appearing in search results.

Typically, PPC shows up much faster, and the ads’ position is determined by how much you bid for each keyword. However, it can be really expensive. That’s why PPC is usually seen as a short-term solution, whereas SEO is seen as a long-term one.