How Important is SEO to my Overall Marketing Strategy?

How Important is SEO to my Overall Marketing Strategy?

So, you’ve spent time creating the perfect marketing strategy, but you’ve forgotten one thing: SEO. So, how important is SEO to my overall marketing strategy? Should I consider it? Find out here.

What is SEO, Anyway?

So, you’ve probably heard of SEO before, but it’s either been explained to you with impossibly complicated terminology or in a way that makes it seem like it is only relevant to website developers and copywriters. However, that statement couldn’t be more wrong. 

Let’s put it this way: You’ve thrown a party, put tons of effort into making the place look great, and got all the snacks and drinks. However, this all will be completely pointless if no one shows up!

Having a brilliant business and website is important, but without the SEO traffic to get you leads and sales it’s pointless. SEO can get your business out there, providing you with many fantastic leads and sales through search engines. 

A professional agency, like SEO Services from SEO Luton, can ensure your website has the search engine visibility it deserves to get more potential clients looking at your page. 

What About Social Media?

However, you might find that many people say that you should spend more time making noise on social media than spending time doing SEO. Although social media is great for engagement and building relationships with your audience, it’s not a reliable source of traffic. With social media algorithms constantly changing, you can never know when your social media reach is going to take a hit. 

With SEO, on the other hand, you have much more control over your visibility and the potential to reach much more people. 

It is a Long Term Strategy

Although it may not seem like it, SEO is a long-term strategy. You can’t just do it once and then completely forget about it. You need to constantly monitor your website and your rankings and tweak your strategy according to its results. 

It might seem like a lot of work, but once the fantastic results come in, it will all be worth it. You will soon see your blogs and pages climbing up the ranks, which is where you’ll see a massive increase in traffic, leading to more leads, conversions, and revenue. What’s not to like?

To Wrap Up

All in all, SEO is massively important to your overall marketing strategy, and if you’re serious about your online presence, you can’t even think about ignoring SEO. So, with this in mind, get to work on optimizing your website today, and watch as the traffic comes rolling in!

At Killer Copywriting, we can many years creating SEO-optimized blogs and website content for businesses in many different industries around the world. So, if you need any help in your SEO journey, don’t hesitate to reach out to the experts. 

Contact us today for more information and see how we can both save you time and provide you with the SEO results your fantastic website deserves.