Are you in the market for a financial services copywriter? If so, you could be left scratching your head trying to figure out who to pick.
There will be an abundance of choices, that’s for sure. But what isn’t so clear is which copywriter will best suit your needs.
Below we’ve listed some points to consider that will help guide your search, along with providing a few suggestions on where to go looking.
Ask around your professional network for a financial services copywriter
A good starting point is firing off a few messages to others within your work inner circle. Freelance copywriters have the luxury of working with different clients, making them an ideal choice for financial companies that have intermittent work.
As a result, your professional network will be more inclined to provide some recommendations, as they know the freelancer will most likely be available in the future for them.
Consider experience
Copywriting, like any other professional industry, requires in-depth knowledge. Experience helps copywriters perfect their approach, so their clients are left with words that produce conversions. And at the end of the day, that’s what they’re designed to do.
Alongside copywriting experience, financial experience is vital too. A copywriter that knows the lingo and can break down complicated information to a comprehensive level is a valuable tool in your marketing arsenal.
Carefully review samples
Seeing samples of a copywriter’s previous work may seem like a no-brainer to many; however, it’s still worth a mention. Even if they’ve been recommended or seem like a seasoned professional, a sample can show you if they truly mean business.
Now, keep in mind that the world of finance is large, so getting samples of the content you’re specifically looking to create may be a little tricky, but it’s still a good idea.
If you like the writing style provided by a writer, but they don’t have any samples relating to your area of interest, you could consider making them complete a trial piece. This will give you a first-hand look at the copy they’ve produced without leaving anything up to the imagination.
Where to look for a finance copywriter
Killer Copywriting – Full transparency time. Yes, this is us promoting our services. But, with years of experience, niche-relevant writers, and hundreds of finance clients happily served, we believe we bring a lot to the table.
As it currently stands, our portfolio doesn’t have any finance samples available (some of our work is under non-disclosure agreements). However, we do have samples that can be shared personally, depending on what sector of finance you need a copywriter for.
If you like what you hear, feel free to schedule a call to talk to us or send us a message here to get the ball rolling.
LinkedIn – LinkedIn is another worthy place to go hunting for a financial services copywriter. They even have a search function so you can narrow down your search.
Now be warned, Linkedin tends to be on the pricey side of things. This isn’t necessarily a bad thing if you’re wanting a top-class writer that has won various awards, but if your budget is tight, you may struggle to find reasonable prices for what you need.
Upwork – Upwork allows copywriters to bid for projects, giving you a more traditional way of finding someone for the job. All you need to do is input the requirements, salary range, and other essential information, and voila!
Another benefit of Upwork is that it brings in copywriters from all across the world (At Killer Copywriting, we only have U.S. and U.K. writers). So it’s the ideal choice if you’re trying to target a specific location and need someone who is a native.