Anyone who offers B2B copywriting services will tell you how different it is from B2C. Certain terms and quirky sayings that can be pulled off when targeting the general public won’t fly in the business world.
To help you identify experts from amateurs, we’ve created this helpful guide to point you in the right direction.
Look for B2B copywriting services that nail the briefing process
Whether you’re in the market for product descriptions, blogs, or other forms of copy, you’ll want to find a copywriter who begins the project the right way. If there’s any ambiguity this early on, the end result will surely suffer.
A standard blog brief that a seasoned copywriter uses will be similar to the one below:
If you’re needing different B2B copywriting services, the brief and the information on it will contrast with what you see here. But, this gives you a general idea.
Experience in your industry
Experience can sometimes be viewed as a double-edged sword. On one end, wanting someone with years upon years worth of experience can seem like the ideal approach. However, on the other side, someone that has some experience and a fresh perspective on the industry may be able to resonate with the target audience better.
The answer to which one is the best solution will often differ from brand to brand. That’s why it’s often a good idea to assess your brand’s values to determine how to proceed with finding the right individual for the job.
Highly recommended or has received great reviews
Using a new service for the first time can be a little nerve-racking, especially when there’s a lot of money involved. To help put your mind at ease, try reaching out to other professionals in your network to see if anyone comes recommended. If not, look for copywriters that have a plethora of positive reviews.
A word of warning, in today’s day and age, it’s easy to make fake reviews. To ensure you don’t fall victim to these bogus reviews, look at websites such as Trustpilot to find authentic responses from previous clients.
Samples to look through
Samples from previous projects are truly the bread and butter of the copywriting industry for B2B and B2C.
Although it may be difficult to find a writer who has samples in your specific niche, if they have some in your industry, it will certainly help you see if they’re right for the project. Not only does it prove they know the terminology, but it also gives you a glimpse of their writing style.
Killer Copywriting’s B2B Copywriting Services
We’ve helped increase conversions for businesses in the B2B market for years. From blogs that have attracted leads by promoting companies as trustworthy and desirable to producing eye-catching copy for ads, we’ve got it covered.
Our team consists of U.K and U.S-based writers that love what they do. Want to see how we can assist you? Send us a message or book a call today.