Are landing pages good for SEO in 2022?

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Are landing pages good for SEO?
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There’s a big difference between creating a fantastic landing page that amazes every individual that comes across it and those that actually convert. It’s all about creating a page that will attract your target market. So the question is, are landing pages good for SEO in 2022?

Keep in mind, there are many ways to navigate your potential customers to your site. However, we’re going to be looking closely at how SEO can enhance your conversion rate. 

To start with, when it comes to landing pages for SEO, there are many SEO best practices that will be the determining factor from your sales taking off or dragging along the ground. 

We’ve broken the article into the following sections, feel free to skip forward!

Are Landing Pages Good for SEO in 2022? The Proof 

Marketers across the globe understand that SEO isn’t going away anytime soon. According to Forbes many online businesses from all industries are focusing heavily on SEO. It is seen as an inexpensive substitute to other marketing techniques.

Trustworthiness also plays a major role in search engine optimization. Many searchers feel a sense of trust when finding a page using a search engine. Therefore, companies can benefit significantly as customers are more likely to buy from them! 

This marketing method is often seen as a long-term strategy with results that outweigh others. According to a recent poll by online businesses, 49% said organic traffic was their highest ROI.  

Hopefully, this answers your question when trying to understand: Are landing pages good for SEO in 2022?

Search Engine Optimization: A Definition

SEO, also known as search engine optimization, is the process of enhancing your website to rank higher on search engines.

When creating content for your website, knowing all the ins and outs of search engine optimization is of the highest importance. 

Being able to create an optimized website is key for ranking higher on search engines, and increasing the number of potential customers to your website.

The beauty of SEO is that as it’s all organic traffic, it doesn’t cost a thing to show up on search engines. However, this is not always a good thing. As it’s so easy to show up on these search engines, there is a lot of competition for the same keywords. Therefore, making it that much harder to rank well.

Search engines crawl pages on the web, finding the best ones with their search algorithms that are relevant, have the right keywords, and include quality content. 

They use all of the above to decide which websites should rank higher. By taking this into account and including it in your content, your landing page will be suitably optimized to reach the top of google and increase its search traffic.  

Where to Start to Optimize Landing Pages

When it comes to SEO best practices there is a lot of information to take in. If the answer was simple, everyone would be at the top of search results.

Google’s algorithm is constantly advancing to provide searchers with the best results. Therefore, ensuring you spend time researching what will enhance your organic traffic is crucial. In other words, if you want to find out how to optimize landing pages, you’ve come to the right place!

Let’s dive right into how landing pages for SEO can be achieved.   

Choosing the Right Keywords for Your Landing Pages

When SEO best practices are concerned, keyword research is one of the most important things you can do. Whenever someone types in a certain keyword, a list of websites will show up where they had used the same keywords. 

Ensuring you do proper keyword research is key in being able to reach the target viewers that you want visiting your landing page. There are many ways to find the best keywords, however, to increase search traffic, we recommend doing this:

  1. Create a list of the different target keywords that would be the most relevant to your website and what you think people would type in on google.
  1. Use a combination of these keywords to create long-tail keywords.

Long-tail keywords are perfect for those just starting out in SEO. As long-tail keywords are less popular than the more common shorter keywords, ranking higher will be much easier. 

But it’s not just these advantages, as long-tail keywords are more specific, it has been shown to also help you receive a higher conversion rate on average. 

Where Should My Target Keywords Go?

After finding the right keywords for your website, the next step is where to place them. 

  1. Title Tag

As the title of your focused landing page, it shouldn’t just include a good keyword, but also be persuasive enough for people to click on it after seeing the link in the search results.

  1. Meta Description

A meta description, also known as a meta tag, is simply a short description of what the page will be about. This is often seen directly underneath the blue title tag in the search results. 

Including a keyword in the meta description and ensuring it is under 160 characters is key for ranking high on search engines. It is also very helpful for those who may click on your site to understand what they may see on the page.

  1. Header Tags

There are many different types of header tags you need to be aware of. H1 is the title tag, so only one H1 tag should be included on each page. Subheadings should be in H2 format. Any subsequent headings underneath the H2 tag that you would like on your page must be in H3-H6 format.

The reason why this is necessary is simply so that Google can prioritise the content depending on the header tag. For example, an H1 header tag would be prioritised much more than an H3 header tag.

  1. Image Descriptions

Images are a great way to brighten up your page and are perfect for keeping your viewers interested. If you are going to include an image, ensure the image has a descriptive file name. As Google will be using the information from the file name to rank, it is always a good idea to include some of your keywords in there for optimal results.

  1. Your Content

And last but not least, your content should also include your target keywords. However, be aware, use them too much and Google will rank your website lower. Ensure it’s relevant to the content and highlights the positive product or service user experience.

Keyword stuffing is where a web page uses the same keyword many times, in an attempt to improve its ranking. It is recommended to not use the same keyword more than five times, or else it will negatively affect your search engine optimization and decrease your search traffic. 

Understanding Bounce Rates

You’ve most likely heard of the term ‘bounce rates’ but what does it actually mean? It refers to the percentage of visitors who go back to the previous page that linked to your web page. Along with, users that simply leave your website or become idle for longer than 30 minutes. The bounce rate is only calculated when searchers look at just one of your pages. 

A high bounce percentage from viewers will indicate to Google your website is below average. Which will result in a poor SEO ranking. Completely opposite from achieving optimized landing pages.

According to the Search Engine Journal, the majority of websites should have a bounce rate of 26% to 70%. From the information collected, the best bounce rate to obtain would be the following: 26-40%. 

If you’re interested in your websites’ bounce rate, it is worth heading over to Google Analytics to find out. 

Improving Your Bounce Rate

There isn’t really one fix for all, type of solution to improve your bounce percentage. There could be a few different issues that are contributing to the problem. 

For example, loading speed. Websites that take forever to load can frustrate visitors, leading them to one of your competitors. 

Depending on where the server is located that hosts your site can determine the speed. Those that are situated in America will load faster for U.S. citizens compared to someone in Europe or Asia. 

Check your website speed here – Google Pagespeed Insights    

Next on the list to look at is your content. Landing pages tend to be shorter than other site pages. Therefore, the bounce percentage could be high because the visitor reads all the essential information needed and leaves. 

Obviously, if this is the case, there isn’t much you can change. Unless you want to increase the amount of content included on the page. We’ll get to talking about the amount of words on a landing page and its impact in a minute. 

Another problem to look out for is page errors. One web page could be causing all your problems. If the page doesn’t load at all or shows an ‘error 404’ message then you’ll need to fix it. 

Google will notify you if you’re experiencing an issue like this when using the Google Search Console.

Overall, enhancing the websites’ bounce rate is going to consist of trial and error. Put yourself into the shoes of the visitor and make sure the customer experience is smooth. 

Once this has been accomplished, you can expect any landing pages for SEO to be on the right track.  

Make It Mobile-Friendly

Ever since Google announced that it will prioritise and rank sites higher that are mobile-friendly, ensuring your focused landing page can be easily accessed on a handheld device is invaluable. 

To make sure that your website is Mobile-Friendly, use the tips highlighted below:

  1. Is the Content the Same?

First of all, check that your content is the same on mobile as it is on desktop devices. As the majority of indexing from google will come from the mobile site, you may experience some traffic loss if it is not the same.

  1. Image Quality

Often, images are not the same quality on a mobile device when compared to looking at it on a desktop. Images that look too small, or have too low resolution on mobile, will negatively affect the ranking of your site.

  1. Focused Landing Page Videos

When including videos in your pages, it is best to place the video that is easier to see for mobile users. A video that is very low down on the page will negatively affect the site, compared to if it was higher up and the mobile user could see it straight away.

Getting the Word Count Right

When landing pages are concerned, it’s no secret that you want to present easily digestible content that highlights all the benefits of the product or service user experience. That’s why this page type has relatively low words compared to others. 

We want to make one point very clear. Reaching a certain word count does not magically ensure you reach the top of search engines. However, for them to better understand what your page is about, it is highly recommended by Yoast to get to a word count of at least 300 words.

Are Landing Pages Good for SEO in 2022: Off-Page SEO Methods

There’s only so much that can be done to the actual page, as we’ve discussed. However, there are some extra methods you can use to help raise the landing page through the search engine rankings, to acquire more organic traffic.

Blog post strategy – This approach can provide higher overall rankings for your website, while increasing customer sales, simultaneously. A Blog post helps give searchers information they are searching for. Therefore, many businesses create tailored posts relating to their niche. 

For instance, imagine you owned an e-commerce store and sold animal products. A good blog strategy would be to create a blog post relating to animals that fit around the products you sell or emphasising the great product or service user experience. 

As we discussed earlier (understanding and using keyword research), it is a bit more complex than that. However, it is definitely worth the investment. 

Backlinking – Again, this method is quite involved, although the concept is very simple. Every time your website appears as a link on another site, especially one with high authority, will boost your search positions. 

Wondering why this happens? Google trusts websites that have a high authority to create valuable content. Therefore, if they’ve linked your website, it shows Google you’re also a valuable source.  

For more information regarding backlinks check out Moz.

Can Social Media Improve My SEO?

In short, no. Google has recently come out to say that social media is not something that the google search algorithms routinely check when ranking a website.

However, it is not that simple. There is a distinct correlation between high amounts of social media followers and high-ranking websites. The main reason for this is that to get lots of followers, you would need to have quality content to keep them engaged. Google always prioritises websites that include informative content, so it’s quite easy to see why there is a correlation here.

Many people know this, and so having a good performing social media page will not hurt your ranking. If there are a couple of things you will take away from this article, let it be this: producing high-quality content is king for SEO.  Along with, when asking, are landing pages good for SEO in 2022? The answer is always yes!

Help From the Experts

Need a helping hand when it comes to improving your landing page conversion rate? At Killer Copywriting, our experienced SEO writers are ready to assist. 

Not only will we improve your SEO, but you’ll also receive a tailored landing page designed to mesmerize.

Our services can be viewed here. For more information, contact us today here. 

We aim to respond within one working hour!

To Sum Up

We’ve covered a lot in this article when discussing are landing pages good for SEO in 2022? Hopefully, you’ve learnt a thing or two that will pave the way for success. 

With this newfound SEO knowledge to hand, you are sure to rank above your competitors in no time!

However, make sure not to become complacent. The search algorithms are always changing, so ensure to keep up-to-date!